Logomania is Here To Stay
The fall-winter 2018/2019 collections had a clear message. Logomania is a trend we will continue to be seeing a lot more of the coming seasons. The trend already caught a lot of attention thanks to big fashion houses such as Balenciaga and Gucci, who know how to shock and inspire with their renewing and catchy designs. But how will this trend continue for the coming seasons, according to the fresh arrivals of designer collections?
Logo’s and 90s Nostalgia
The logo trend is a fun wink to the 80s and 90s when the obsession with designer clothing took on its highest form. Those were the days of Clavin Klein and Tommy Hilfiger logo shirts. The re-use of those ideas is a form of nostalgia, of having fun with reminiscing about the days before we all became internet crazy.
A perfect example of how fashion can be a way of expressing yourself and playing with references. Logo’s are bold, iconic and expressive. They catch attention and make a statement. There is also a sort of inside joke going on when it comes to vintage clothing and nostalgia, the referencing game. Do you get it or did you not catch up with the logomania trend yet?
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Logo Bags take over Social Media
The logo bag revival on my Instagram feed tells me they get it. And I get it too. Monogram Gucci and Fendi bags are fun. The Dior Saddle bag is too die for and gives every outfit that cool vintage feeling. After the logo and monogram print have been off-territory for a while, they are back more than ever.
But the logomania trend may come from the 80s and 90s, the logomania trend of the 2020s is different in every way. This time it is all about having fun with iconic names, logo’s and designs of the past. Who can forget the bling hip-hop looks of the Eighties? Or a young Brooke Shields in her Calvins?
There was one designer who started the sarcastic logo trend: Vetements. The DHL logo line continues to be a big hit and succeeds to make the normality of life artistic.